Three Proven Tips for Creating a Case Study Presentation

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Serge_Lucas
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Your spoken presentation (and public speech skills are equally important as the slide deck and case study copy) is just as important, if not more so. These are the quick steps to make your business case.
Concentrate on telling a great story
A case study is a story about how someone overcomes a challenge and achieves something great. This should be reflected in your delivery. Move beyond the "features=>benefits" sales formula. Instead, make your customer the star of the study. Be specific about the journey they've taken and how you helped them to succeed.
Your story's premises can be as simple and straightforward as:
● Assistance in overcoming obstacles
● Making a major impact
● Achieving a new milestone
● A solution to a persistent issue that no one else can code
Create a story arc based on the information above. Let your hero start at the beginning. Next, describe the journey they took. To make your story more memorable and relatable, add emotions.
Try Copywriting Formulas
Copywriting is the science and art of organizing words into persuasive and compelling combinations that help readers retain the right ideas.
You can use some classic copywriting formulas to ensure your audience remembers the key points from your case study presentation. These are:
● AIDCA stands for Attention, Interests, Desires, Conviction and Action. The first step is to grab their attention by addressing the main problem. Next, grab their attention with teaser facts. Show them that you have the answer. Next, demonstrate conviction and resolve the problem. Finally, prompt follow up action, such as contacting them to find out more.
● PADS stands for Problem, Agitation, Discredit, and Solution. This is a more salesy approach for case study narration. You start with a problem and then you discredit other solutions. Finally, you present your solution.
● The 4Ps stand for Problem, Promise, Promise, Proof, and Proposal. This middle ground option prioritizes storytelling over hard pitches. First, set the scene with a problem. Next, make a promise about how you will solve the problem. You can prove it with numbers, testimonials and other scenarios. Add a proposal to achieve the same results.
Consider a Emotion-Inducing Viewpoint
Building a strong relationship with your audience requires you to show that you are one with them and understand their struggles.
This is one way to create a connection. An example illustrates this best:
1. The bank was contacted by a business owner.
2. One business owner came to a bank branch.
The second case asks listeners to imagine a mental picture of bank employees. This is a role they can relate to. Your audience will be more open to your pitches if you place them in the right visual context.
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Related Resources:
How to plan your presentation
How to plan your presentation
Step-by-step instructions on how to make a presentation outline
A step-by-step guide on how to create a presentation outline

milanjoy
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zaiya mariya
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